5 Things to Include in Your Pitch
Pitching brands can feel like a numbers game—but the best brand partnership pitches aren’t the ones sent to the most brands. They’re the ones that make a brand think, “This makes so much sense.”
At The Place & Co., we believe a strong pitch should do more than introduce a creator. It should tell a story, showcase the opportunity, and make it easy for a brand to envision what a partnership could look like.
Here are five things every brand partnership pitch should include:
1. A Strong Subject Line
Your subject line is your first impression, so make it count.
Skip generic subject lines like “Collaboration Opportunity” or “Partnership Inquiry.” Instead, make it specific, creative, and relevant to the brand. Think:
Creator Name x Brand Name: [Campaign Idea]
A [Seasonal Moment] Idea for [Brand]
[Creator] x [Brand]: Bringing [Product/Concept] to Life
A strong subject line immediately tells the brand who you represent, who you’re pitching, and why they should open the email.
2. A Reason Why Them
One of the biggest mistakes we see in brand pitches? Making the email feel like it could have been sent to any brand.
Before you hit send, ask yourself: Why this brand? Why now?
Reference something specific about the brand. A recent product launch, seasonal campaign, new product, brand value, or even a gap you see in their current marketing.
The goal is to show that this isn't a mass pitch. You've thought about why the partnership makes sense.
3. The Big Idea
This is where you get to be creative.
Don't simply tell a brand that your creator “would love to work with them.” Give them an idea they can actually picture.
Maybe it's a seasonal recipe series, a signature product moment, a limited-edition collaboration, an entertaining concept, or a way to integrate the product naturally into the creator's existing content.
Your idea doesn't need to be fully produced. It just needs to answer one important question: What could we create together that would be valuable, engaging, and authentic?
The stronger the concept, the easier it is for the brand to see the potential.
4. Why The Creator Is The Right Fit
A brand doesn't just want to know how many followers a creator has. They want to understand why their audience is the right audience for their brand.
Include relevant information such as:
Audience size and platforms
Average views, reach, or engagement
Audience demographics when relevant
Previous brand partnerships
Relevant content performance
A specific connection between the creator and the brand
Keep it focused. You don't need to include every statistic from a media kit. Choose the numbers and examples that actually support why this partnership makes sense.
5. A Clear Next Step
Don't let a great pitch end with a vague “Let me know what you think!”
Give the brand an easy next step.
Try: “Would you be open to discussing this for your fall campaign?”
Or: “I’d be happy to send over their media kit and rates if this feels aligned with your upcoming plans.”
The goal is to make it easy for the recipient to respond and to move the conversation forward.
A great brand partnership pitch isn't about sending the longest email or listing every reason a creator is amazing. It's about creating a connection between the brand, the creator, the audience, and the idea.
Before you press send, make sure your pitch answers five simple questions:
Why are you reaching out?
Why this brand?
Why this creator?
What could you create together?
And what's the next step?
Because the best pitches don't just ask a brand to collaborate. They give the brand a reason to say yes.