At The Place with Montreal Food Creator, Tory Morton
Tory Morton is a food lover and content creator with a passion for discovering the best eats, whether it’s a hidden gem tucked away in a quiet neighborhood or the hottest new spot in town. From cozy hole-in-the-wall joints to trendy restaurants making waves, Tory is always on the hunt for incredible flavors and unique dining experiences.
With a knack for storytelling and a love for sharing honest, entertaining reviews, Tory brings food to life in a way that’s both fun and relatable.
Tory also creates experiences through travel and culinary adventures, interviewing local chefs to uncover the stories behind their dishes. So let’s get to know her even more!
Can you tell us how you got started in content creation & what inspired you to pursue it?
I’ve always been obsessed with food. Not just eating it, but the whole experience of discovering new spots, trying unique dishes, and sharing those moments with people. It started as me just posting my favourite meals and hidden gems, and over time, I realized I loved storytelling through food.
My passion for mental health also played a huge role. I wanted to create content that wasn’t just about food but also about meaningful conversations, from the stress of the restaurant industry to everyday wellness.
How do you come up with inspiration for your content?
A mix of things! Sometimes it’s a meal I had that I can’t stop thinking about, other times it’s a conversation with a chef or a dish I see while traveling. Let’s be real, sometimes it’s just a craving that turns into content!
Describe the style of content that you create?
I’d say it’s a mix of food, storytelling, and real family fun. I love finding those hole-in-the-wall places and giving honest, fun reviews. I also focus on mental health in the food industry and beyond—whether it’s through my podcast, interviews with chefs, or just sharing little wellness moments. My content is casual and relatable, especially when my family is involved.
Walk us through a typical day in your life as a content creator?
It depends on the day, but it’s always a mix of eating, filming, editing, and engaging with my audience. Mornings usually start with coffee (obviously), some journaling, or a walk. Then I’ll either be shooting content, trying new restaurants, or working on projects like my podcast. Editing takes up a big chunk of time, and I always carve out space for brainstorming new ideas. Some days I’m at events or collaborating with brands. I love it all!
What has been the most challenging part of starting and maintaining your brand as a creator?
Staying consistent without burning out. Social media moves fast, and it’s easy to feel like you always need to be creating. I’ve learned to pace myself, set boundaries, and remind myself why I started—because I love food and storytelling, not just chasing views.
What would be your dream collaboration?
Something that combines food and travelling with my family! Maybe a partnership with a brand that aligns with eating or a travel series where I explore different food cultures and their connection to wellness. Honestly, anything that lets me work with incredible chefs and learn their stories! I’d love to take my whole family on a trip and see who kills each other first.
What are your tips and tricks for shooting and editing content?
Lighting is everything—natural light makes food look 100x better. Keep your shots steady (I have this problem all the time), and don’t be afraid to get different angles. When editing, keep it engaging but not overcomplicated—cut out the fluff, add captions, and use music that enhances the vibe. Most importantly, make sure your personality comes through!
How do you select the restaurants and chefs that you feature?
Honestly, it's whoever responds to me! (kidding). It’s all about the story. I love highlighting places with heart. Whether it’s a family-run restaurant, a chef with an interesting journey, or just a spot that’s doing something different. Of course, the food has to be good, but I’m also looking for places that have an experience or a message worth sharing.
Go to apps for content creation?
CapCut for editing, Lightroom for photo touch-ups, and InShot for quick tweaks. I also use Notion to keep track of content ideas and Canva for branding.
One piece of advice that you would give a creator just starting out?
Do not compare yourself to other creators. People will have more followers and more engagement but that's life! Don’t overthink it—just start. Your first videos won’t be perfect or get any engagement, and that’s okay. Focus on what excites you, be consistent, and don’t be afraid to show your personality. People connect with authenticity more than anything.
What can we expect from Tory Morton in 2025?
Bigger projects, deeper conversations, and more travel vlogs. I want to take my food content to new places—literally—by exploring different food scenes and cultures. I’m also diving more into mental health in the industry with my podcast and collaborations. And of course, more storytelling, more hidden gems, and maybe even a few surprises along the way. Stay tuned!